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IRAVARA - Sense In The Name
IRA-VARA, A Name That Represents Divine Wisdom and Blessings For You and Your Home.
The name is derived from two goddess names, IRA and Vara. IRA represents the goddess Saraswati, who is revered for her wisdom, knowledge, and creativity. Vara, on the other hand, is the name of the goddess Parvati, who is known for her blessings, protection, and nurturing qualities.
The combination of these two powerful goddess names makes IRAVARA an ideal brand name for a company that offers products related to minimal + comfortable home decor & lifestyle.
IRAVARA is not just a brand name, but a philosophy that inspires individuals to tap into their inner wisdom and potential.
Make In India
We offer Made In India home decor, home fragrances, and lifestyle + fashion products, for our customers to have a unique and meaningful shopping experience while also supporting local artisans and Indian businesses.
We Are IRAVARA
IRAVARA is a feeling of love, care & comfort that we wish to
add to each home & living style. Our collection inspires us to feel luxurious & modern.
The Founder, Aditi Sharma
A graphic designer by profession who founded IRAVARA® previously known as The Essence Store, in 2020. Graduated from the Birla Institute of Technology in 2017. She worked as a graphic designer in a digital marketing agency. Since graduation, she has been looking for a dream to become an entrepreneur and be able to bring change in the style of living, making it more easy & comfortable for herself and all.
She started working on the brand keeping in mind that
products should be of excellent quality with timeless design
and pocket-friendly as well.
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